More than 75 people came to Banner Plumbing Supplyin Buffalo Grove, Ill., in mid-February to get an up-close look at Victoria + Albert’s the Edge collection.
The collection includes a freestanding tub made from a one-piece Englishcast, a mixture of volcanic limestone and resin that is stronger and more durable than the typical acrylic. The tub measures 58-in. x 31-in. x 23-in. and features strong but thin walls, which allow a person more than 6-ft. tall to sit comfortably.
“The limestone is so strong, which lets us make it so thin,” National Specification and Training ManagerEric Phelpstold Supply House Times. “You’d be amazed at the interior.”
Phelps said Victoria + Albert set out to design a bathtub that could be used in a retrofit or remodel since many homeowners are aging in their respective homes.
“(The tub) fits into the same footprint,” Phelps said.
Banner Supply held a catered event as Phelps and Vice President of Sales North AmericaJavier Kornelukshowcased the new products. Banner Supply showroom managerMichelle Hendersonwas impressed with the turnout for a midweek event.
“I was very pleased because it was a product launch. To have 75 people on a Wednesday night, that’s a home run,” Henderson said.
Henderson believes having an event for Victoria + Albert’s Edge Collection was a perfect marriage between manufacturer, wholesaler and customer.
“This is the focus. A lot of our clients are going in this direction with free-standing tubs,” she said.