Lochinvar Kicks Off VIP Contractor Program
As in previous years, the 2010-2011 VIP Contractor Program incentivizes installations of the KNIGHT, Efficiency+ and Solution residential boilers, the KNIGHT XL Commercial Boiler, as well as the Squire Indirect Water Heater.
From November 2010 through April 2011, contractors have the opportunity to compete on a monthly basis by showcasing their installations at www.knightheatingboiler.com. After the projects are reviewed by a panel of Lochinvar judges, one contractor each month is awarded a $250 gift card to Cabela's or Bass Pro Shop, or a gas card of the same value.
With each registration of a qualified Lochinvar boiler or indirect water heater purchase, contractors earn points that can be redeemed online from an extensive catalog of prizes. While a mail-in registration card accompanies each unit,online registration is encouraged and rewarded with 20 percent extra bonus points. As points are accrued, the VIP Contractor can choose prizes based on his or her personal preferences and select when to receive their rewards.
Special gifts for product registrations are also available. For example, the first registration submitted earns the VIP Contractor the KNIGHT Smart System Software and USB Cable.
Announcing the King's CourtThis year, VIP Contractors will be competing for their spot on the exclusive King’s Court. A total of 10 VIPs and their guest will be awarded an all-expenses-paid, three-day trip to Nashville, TN, for:
- the CMA Music
- a tour of the Jack Daniels
- a visit to Lochinvar headquarters for a roundtable discussion.
For contractors who have participated in the program in the past, the competition will be based on growth over previous years in terms of qualified Lochinvar installations, with the Top Five earning the royal treatment. For those new to the program this season, the three “Rookies of the Year” with the highest number of registrations will be packing their bags for Nashville.
In addition, one VIP will be named “Best Performer,” signifying the most impressive all-around marketer of his or her company as well as Lochinvar products, and will be awarded a distinguished spot on the King’s Court. The overall winner of the annual VIP Installation Showcase will also be among the Top 10 performers.