Ferguson (Newport News, VA) launched “National Green Month” to run the entire month of January nationwide. The focus is on customer education as well as special labeling on products that allow consumers to easily identify energy-efficient options, such as high-efficiency toilets.

“Our objective is to be the premier provider of green solutions,” said Gail Kaufman, Wolseley North America’s director of green business and customer programs. “Through our expansive product offerings, to our industry expertise, our associates are committed to helping customers make small steps to help the environment.”

Ferguson sells a broad range of green products across several categories that include: fixtures, faucets, water heaters and appliances. The green awareness program was developed, in part, from in-depth insights from more than 300 Ferguson associates, who provided guidance on what was needed to really satisfy the company’s customer’s need for green products. A critical part of the program focuses on training; to date over 900 showroom associates are trained to prepare for the company’s “National Green Month.”