The brand new,“Essentials of Profitable Inside Sales” course is now available from the ASA Education Foundation ( www.asaef.org). The 220-page book, authored by industry publishing veteran Jim Olsztynski, introduces the concept of “Distributor Sales Specialist,” (DSS) a true sales professional committed to increasing the amount and profitability of sales.

The “Inside Sales” course includes twelve chapters and quizzes, a final exam and certificate of completion. It’s available to ASA members for $99; non-member price is $129. Donor discounts apply and quantity pricing is available. Visitwww.asaef.orgfor a complete course description, sample pages and order information. Or call 312-464-0090. Watch your mail and email for info on “Inside Sales” seminars around the country in 2007.