Hansgrohe North America announced that Al DeGenova has joined the company in the newly created position of director of marketing.

Most recently, DeGenova was with Grohe America for nearly 18 years. Before that, he worked in consumer electronics, serving as marketing promotions manager with Cobra Electronics in Chicago for two and a half years. He also worked in public relations on both the agency and corporate side, following a five-year stint as a magazine journalist.