For almost 25 years, ASA has contracted the services of Industry Insights, Inc. to conduct its annual “Operating Performance Report” survey. The OPR report offers industry wholesalers an opportunity to measure their own performance with that of their peers and others in critical benchmark areas.

The OPR surveys were sent out to all ASA wholesalers in late January. Those who complete the survey will not only receive a copy of the complete report, but will also receive a personalized profile that compares their company's performance to the whole.

Following is an article prepared by Industry Insights, suggesting that wholesalers might wish to adopt a habit of monitoring their performance on a more regular basis.

Industry Insights is an independent financial research firm headquartered in Columbus, Ohio. The firm possesses almost 30 years' experience specializing primarily in providing financial/operating, compensation/benefits and member needs survey services to trade and professional associations. For more information contact Thomas Noon, principal at Industry Insights, at 614-802-2310 ext. 107.