Madison, Wis.-based First Supply LLC held several events for its customers this summer: the Milwaukee Tool Day and Hog Roast, “A Night at the Races,” and its 15th annual Product Show.
More than 600 customers attended the Milwaukee Tool Day and Hog Roast on Aug. 18 in Dubuque, Wis. Pictured below is a customer favorite: The Milwaukee Red Zone, a 53-foot semi-trailer that expands to three times its size with displays and training. Local fire and rescue departments were in attendance for the V28 Sawzall® reciprocating saw demonstration, in which an entire car was cut in half.
First Supply also held its Product Show and Customer Appreciation event Aug. 18 in La Crosse, Wis., with more than 80 manufacturer representatives and product exhibits. The theme of this year's show was “Texas Hold-Em.” More than 500 customers attended.
On Aug. 20 the wholesaler hosted more than 300 customers for its third annual “A Night at the Races” at the La Crosse Interstate Speedway in West Salem, Wis. First Supply customers earned tickets to the event by purchasing products from sponsoring manufacturers.
First Supply LLC is a regional wholesale distributor with 16 locations in the upper Midwest. Founded in 1897, the family-owned wholesaler now employs more than 500 people. It is a single source provider of plumbing, heating, cooling, municipal, waterworks, fluid handling, builder and industrial supplies.