SimCo Sales Inc., Shrewsbury, Mass., is a new rep firm opened this year by Michael Simonelli, president, who formerly was northeast regional manager for Sharpe Valves and Sharon Piping & Equipment. As a stocking rep of industrial valves and automation, SimCo Sales represents Sharpe Valves, Sharon Piping & Equipment, (stainless pipe and fittings), Sure Flow Equipment/SF Industries, Orbinox Knife Gate Valves, Sure Seal Butterfly Valves and QCI Valves. Its territory includes the New England states of Massachusetts, Connecticut, Rhode Island, Maine, New Hampshire and Vermont. For more information, call: 508-845-3300, fax: 508-845-3304 or visit the company's Web site at