It's a perennial misunderstanding that this program is only for the “younger set.” However, while the Spring Forum is hosted by the ASA Young Executives, one and all are invited to this upcoming event in San Antonio, April 21-23, 2004.

Indeed, wholesalers, manufacturers and independent reps are strongly encouraged to attend this unique program, where networking is the “star,” and where top-notch industry expert Mike Workman, Ph.D. will be on hand to guide you through discussions on the latest in operational trends. Workman will also talk about new sales effectiveness tools, and will moderate the roundtable discussion groups that are one of the most popular features of this annual event.

The Hyatt Regency Hill Country Resort in San Antonio will host this event (see box), a fantastic place for both high-energy learning as well as family fun.

For more information, contact Amy Black at ASA ( or call 312-464-0090.

Spring Forum Schedule

Wed., April 21

Afternoon Arrival; 6:30pm Welcome Reception

Thurs., April 22

7:00-9:00am, Educational Session I

9:30am, Golf Tournament

5:00-6:30pm, Roundtable Networking Session

Fri., April 23

8:30-10:30am, Educational Session II

11:00am, Golf & Recreation

6:00-8:00pm, Closing Reception & Dinner