NAW Author Jon Schreibfeder, president of Effective Inventory Management, urges wholesalers to seize the opportunity that "best practice" forecasting presents, as detailed in his book for NAW's Distribution Research and Education Foundation, Guess Right: Boost the Accuracy of Your Demand Forecast.

He calls accurate demand forecasting "one of the most effective actions-if not the most effective action-you can take to improve the profitability of your company."

The book utilizes never-before-published input from distributors across diverse lines of trade, from small to large. It incorporates the author's extensive research into state-of-the-art inventory forecasting software packages and what's missing from them. Schreibfeder then provides methods wholesaler-distributors can employ to raise forecasting accuracy.

For more information or to order the book, visit for an online discount. For a faxable form, go to, or call Jamie Yeh at 202-872-0885 or e-mail at