The seminar, designed for industrial distributors, manufacturers, and salespersons is technique and results-oriented. Participants learn what to do and how to interact with customers and prospective customers. The seminar helps participants learn selling from the standpoint of being a solution provider.

The Industrial Sales Seminar consists of two individual 11¿day modules approximately 30 days apart. Each module is held on a Friday and Saturday. This format gives the participant the chance to develop and implement the techniques between sessions.

The Dallas location offers Module One on July 11-12, 2003 and Module Two on August 8-9, 2003. For more detailed information or to register, go to readcenter.tamu.edu/htmfiles/index2.htm and click on the Seminars menu on the left side of the page.