New marketing campaign for Pro Product Line
The Plumbing-Heating-Cooling Contractors-National Association is inaugurating a marketing campaign for its PHCC Professional Product Line (PPL) that supports the theme, "You'll feel more comfortable with us." PHCC and its PPL partners - including Anaheim Whirlaway disposals, Delta faucets, Bradford White water heaters, Hammond Valve, PlumbMaster specialty products, Water by Design conditioning unit, Ward Manufacturing flexible pipe and Glentronics battery-operated sump pumps - have joined together to provide contractor members with tools and marketing support to promote the advantages of the line. PPL products carry the PHCC logo and are available exclusively through wholesale distributors.
"Our intent is to build a line of products designed to draw consumers to the professional contractor," said Don Morin, PPL committee chairman.
"Many PPL products are upgraded, offer better warranties than on the standard products, and are sold at prices equal to or less than the cost of standard products," said Harry Massey, PPL executive director.
The key advantage of this campaign for all PPL participants is the ability to improve relationships between professional contractors, wholesalers and manufacturers, PHCC said in a statement.
Contractors benefit from increased business and image by offering exclusive, professional products. Wholesalers benefit from a protected, professional buyer distribution channel. Manufacturers benefit from expansion of the most profitable distribution supply chain, and potentially increased sales and market share.
The marketing campaign includes trade magazine advertising and public relations activities focused on developing news and feature stories in trade and consumer magazines and newspapers. Trade show support, new training programs and improved Web site information will also play a role.