The ASA Education Foundation is working in cooperation with ASA's regional affiliates to sponsor "Train the Trainer" seminars around the country. The seminars are designed to help wholesaler HR professionals and training directors learn how to conduct effective training using the "Essentials of Profitable PHCP Distribution" course. The programs will each be taught by Dr. Kathryne Newton from Purdue University's School of Industrial Technology.

At this writing, two regional programs were already on the schedule, with more to follow:

March 11, 2003 - Indianapolis, IN
Central Wholesalers Association will offer this great new course at the Indianapolis Sheraton Hotel & Suites. Registration for the full-day program, including breaks, lunch and a free copy of the Course, is just $79.95. For details, contact CWA headquarters at 1-800-537-6585 or email

May 1, 2003 - Palm Springs, CA
Pacific Western Distributors Association will offer the "Train the Trainer" program as an optional, one-day add-on to its Annual Convention program. Registration is $99, and is refundable to those who also register for the full PWDA conference at the Renaissance Esmeralda Resort in Indian Wells (Palm Springs, CA). For more information, call PWDA at 1-800-752-8833 or email