Indeed, the ASA Tech Center has been having a tough time communicating the need for its programs. "People will agree in principle that we need to adopt new technologies to remain competitive," says the Center's Director Kevin Price. "But in spite of the dozens of summit meetings, seminars and other efforts we've undertaken, it seems to be relegated to the side of the page that's 'for the other guy, not me. I felt really great leaving F.W. Webb's place that day, because I felt like we'd finally reached a turning point," he said.