GLEN ELLYN, Illinois —  AIM/R’s leadership strives to bring pertinent, concise information that impacts a company’s bottom-line. That effort is one of the association’s Strategic Initiatives for Outreach. 

Justin Pfeifer, CPMR, AIM/R SVP of Education, fellow AIM/R Board Members — Jeff Davis, CPMR and Mike McLeod, CPMR — took a close look at the association’s monthly webinars. They collectively determined that AIM/R On Tap needed to be reinvented as a “fresh” and more consumable deliverable for the Rep Agent’s busy schedule. 

That is why AIM/R On Tap has been reimagined as quick video spots, including best practices, association updates, and more. 

“We’ve reintroduced our ‘On Tap’ educational series through a dedicated YouTube channel to provide our members with more convenient and flexible access to valuable content,” said Pfeifer, when asked about the evolution of this member benefit. “Recognizing the challenges of committing to hour-long sessions during the workday, we’ve evolved our format into concise, 10-15-minute segments. This approach allows members to engage with relevant insights on their own schedule — whether watching or listing — making it easier to stay informed, education, and connected.”

Catch AIM/R’s YouTube "drops" at @AIMRonTap. You may also be interested in AIM/R’s regular YouTube channel at @AIMR.RepNation. 

For those with ideas for content for a future “drop,” contact AIM/R with these requests and any questions.