Meet Jane Butter, President, Winston Water Cooler

As we celebrate Women’s History Month and Women in Construction Week, Supply House Times is shining the spotlight on 10 influential women who are leading the PHCP-PVF industry to great success.

Meet all of the Influential PHCP-PVF Women of 2026

Jane Butter

President, Winston Water Cooler

How long have you been in the industry, and how did you get your start?

I got my start in the Plumbing Supply industry after a career of teaching school. I purchased Winston Water Cooler on June 1, 2000. I have been the President of WWC for almost 26 years.

What skill has been most critical to your advancement that people might not expect?

People skills have been critical to my success and the success of Winston Water Cooler. The ability to attract and retain top talent relies heavily on the ability to build rust and relationships with people.

Where do you feel you are currently making the greatest impact in your organization or industry?

The culture we are developing and maintaining at Winston Water Cooler; I couldn’t be more proud to be a part of it!

Where do you see the most opportunity for growth in our industry?

Attracting, retaining and developing employees while bringing in the younger generation to carry on the vital work of our industry.

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Natalie Forster is the director of communications for the American Supply Association (ASA), where she leads the association's public and media relations strategy, social media efforts, and member-focused online and print communications. Prior to joining ASA, she was the Editorial Director of Plumbing & Mechanical and Supply House Times. Before that, she served as an editor and digital content director for Southern Trade Publications, a publishing company focused on the PHCP trades and real estate industries. Natalie holds a bachelor's degree in communication studies from the University of North Carolina at Greensboro.