Sonnhalter received a gold award in the “B2B Campaign” category at the 23rd Annual Public Relations Society of America’s (PRSA) Cleveland Rocks Awards competition, recognizing communications programs and tactics. 

The recognition celebrates Sonnhalter’s integrated public relations campaign in partnership with NIBCO to commemorate the company’s 120th anniversary and the grand opening of the Rex Martin Interactive Museum in Elkhart, Indiana.

The campaign blended strategic media outreach, social media engagement and storytelling to highlight NIBCO’s legacy of innovation, family leadership and commitment to education within the skilled trades. Through customized content, proactive editorial pitching, two key press releases and a high-visibility ribbon-cutting media event, the campaign amplified awareness among industry professionals, trade and local media, employees and the local community.

“We’re honored to once again be recognized by our peers at PRSA,” said Matt Sonnhalter, Vision Architect at Sonnhalter. “This campaign was incredibly special, not only because it celebrated a major milestone for NIBCO, but because it helped inspire future generations to explore careers in the trades.”

Annually, the PRSA-Cleveland Rocks Awards acknowledge Northeast Ohio’s outstanding communications programs, which incorporate research, planning, execution and evaluation. PRSA Cleveland Rocks Award winners demonstrate leadership in public relations and contribute to advancing the profession locally.