HARDI distributors report 14.2% revenue increase in December

HARDI released its monthly TRENDS report, showing sales by HARDI distributors increased by 14.2% during December 2024. The annual sales growth for the 12 months through December 2024 is an increase of 3.9%.
“14% sales growth during December was the best growth rate of the year, but there were some unusual factors behind that performance,” said HARDI Macroeconomic & Residential Market Analyst Brian Loftus. “Sales were off by almost 8% during December of 2023, so this year had a very easy comparison, and an extra selling day to compare to that soft prior year. We estimate the sales growth would have been 8.8% with the same number of billing days.”
The monthly sales survey also calculates distributor’s Days Sales Outstanding, a measure of how quickly customers pay their bills. “DSO ends the year near 38 days versus 43 days during the past couple of Decembers,” said Loftus. “The DSO is not indicating any signs of financial stress by the customers.”
“Another wrinkle in December’s results could have been the equipment changeover,” said Loftus. “Inventories in the channel swelled during the back-half of the year. The frothy sales this month allowed the sales-to-inventory ratio recovery to resume. It looks like the post-Covid industry normalization is back on track.”
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