Viega announced new leadership for its sales and marketing operations. Scott Wallace was named chief commercial officer, and Jared Mackrory was named marketing director.
“Having the right leadership team in place is crucial for the growth and well-being of any organization,” said Viega CEO Markus Brettschneider. “I’m pleased to have found two new members of that team in Scott and Jared. They bring a breadth of experience and knowledge that will help take Viega to the next level.”
As chief commercial officer, Wallace sets the go-to-market strategy and oversees the sales and marketing departments. He brings to Viega experience across multiple industries and companies in wholesale and distribution, omnichannel and retail sales and is experienced in data-driven sales management.
Before coming to Viega, he worked at Danone, Kellogg Co. and Procter & Gamble in a variety of sales management positions. He holds a bachelor's of science in systems engineering from the U.S. Military Academy at West Point, an MBA with global leadership concentration from the University of Texas at Dallas, and a Master’s in organizational leadership from Gonzaga University. A former captain in the U.S. Army, he is passionate about leadership.
“I’m thrilled to join such a dynamic and fast-growing team. I look forward to serving our customers and leading our team to unlock accelerated growth,” said Wallace.
As marketing director, Mackrory is responsible for driving marketing strategy and leading the department. He brings to Viega a variety of experience in brand management, including work in developing, launching and managing consumer products in many categories. His specialties include brand management, project management, consumer products, new product development and direct sales.
Prior to Viega, Jared worked in shopper marketing at Danone, as well as in multiple marketing and management positions at Kimberly-Clark. He holds an MBA in marketing and a bachelor's of science in business management.
“I’m excited to join the company that brought pressing to North America and I look forward to making the benefits of that technology available to even more users,” Mackrory said.