RectorSeal announced its acquisition of TRUaire to provide residential and commercial grilles, registers and diffusers to its expanding product line designed for professional contractors.
Following an integration period, the combined organization will operate with a unified market approach giving distributors access to RectorSeal and TRUaire products. As leading brands, the transaction provides a compelling value proposition to HVAC/R and plumbing contractors.
The combined organization will focus on five key goals necessary for maintaining and growing its customer base. The goals include robust product availability, timely and accurate shipments, ease of doing business, enhanced product quality, and industry-leading training programs supported with differentiated technology.
"Both RectorSeal and TRUaire products have distinct advantages that will continue to serve our customers," said Don Sullivan, president of RectorSeal. "This combination will only enhance the performance of both organizations. I would like to personally thank Yongki Yi and Tony Yi of TRUaire for trusting us to be the long-term stewards of their legacy."
One change resulting from the acquisition will be the implementation of new technology platforms across both organizations. An ERP system, an eCommerce system, and many additional technology tools will become available to support TRUaire customer interactions
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