Midland Industries announces that both Melissa Coolidge and Todd Evans both have joined the company as national sales managers for the plumbing/PVF, and waterworks and irrigation markets respectively. Coolidge and Evans were formerly with Matco-Norca where they both led sales efforts in their respective disciplines. Coolidge is headquartered near Charlotte, North Carolina, and Evans near Houston, Texas.

At Matco-Norca, Coolidge was the eastern regional sales manager and gained a strong background in plumbing, PVF and supply chain management. Prior to that, she served in management roles at Ward Manufacturing, Susquehanna Health and Osram Sylvania.

“I am excited to be on the Midland Industries team,” said Coolidge. “The positive energy and team building atmosphere is addicting. Their focus is to maximize each customer’s experience. From products to process, we have a great plan for continued growth and success. I am truly thankful for the opportunity to help them grow.”

“[Coolidge] possesses a strong ability to communicate both the needs of our customers and the value proposition of our company,” reported Scott Bardreau, chief sales officer for Midland Industries. “Her extensive industry experience, involvement with ASA’s Women in Industry, passion for winning, leadership abilities and dynamic personality make her a perfect fit for Midland Industries.”

Evans was Matco-Norca’s national market manager for waterworks and irrigation, and built unparalleled knowledge in these disciplines.

“Midland Industries’ technology, marketing expertise and e-commerce solutions bring so much opportunity to maximize each customer’s purchasing experience and will benefit distributors of all size and description,” Evans said.

“[Evans] brings a well-established track record and the ability to develop, implement and manage business plans,” Bardreau said. “He will work closely with key corporate and regional leaders from both independent and national Waterworks and Irrigation accounts, building strong relationships, identifying key sales and new product opportunities.”

Midland Industries is an industrial distribution platform comprised of Anderson Metals, Midland Metal Mfg., Buchanan Rubber and Mid-America Fittings. The company is a North American distributor and manufacturer of valves, fittings, hoses, couplings, and related products.

“We united leading businesses in the industrial distribution space and leverage best practices across the platform,” said Vince Hodes, chief executive officer of Midland Industries. “We’re committed to attracting the best talent and encouraging them to use their skills and knowledge. That’s how we’ll expand our dynamic, growth-oriented company and serve our like-minded customers.”