RIIFO (pronounced “rye-fo”), a wholly owned subsidiary of Rifeng Enterprise Group Co., opened its doors for business in Buford, Georgia, effective January 1, 2019. RIIFO provides a range of products for water distribution, including: PEX tubing, barrier PEX tubing, PEX-AL-PEX tubing, brass/steel/poly fittings, manifolds, tools and accessories. RIIFO distributes high quality piping and fitting solutions to wholesale partners.

The company is said to be a technology pioneer and leading enterprise for the research and development, production, promotion and application of plastic piping systems for the plumbing and heating markets worldwide. RIIFO’s products are produced in five manufacturing plants which encompasses more than 12 million sq. ft. of production floor and service facilities. 

RIIFO’s US headquarters and distribution facility is located in Buford, approximately 30 miles northeast of Atlanta. The US executive team is led by Jay Jenkins, president & GM, and Dennis Harvey, VP of sales and marketing. RIIFO enters the US market with the backing of one of the leading piping system suppliers in the residential and commercial markets worldwide.  

“Our goal is to simply provide excellent customer service in all facets of our business,” said Harvey. “This will be achieved by creating a positive work culture that will empower our employees to better serve our customers with timely responsiveness, quick and accurate orders, and offering an overall ease of doing business.”

“With the strength and pioneering background of our parent company, we are poised to introduce many new products to the US market in the near future,” concludes Jenkins.

Ribbon-cutting ceremony

The company’s official ribbon-cutting in Buford, Georgia, will be held on January 17, 2019.

“January 17, 2019, will be a day of celebration as we cut the ribbon on our new offices in Buford, GA,” said Jenkins, president and general manager of RIIFO.

“We’re excited to be a part of the metro Atlanta, and more specifically, the Gwinnett County community,” added Harvey, vice president of sales and marketing, “We plan to add our positive presence to the local community.”