MORSCO announced the launch of MORSCO HVAC Supply.

The new MORSCO HVAC Supply brand will open its first branch in the Houston, Texas, area at 12315 Parc Crest Drive, Bldg. 2 - Suite 190, Stafford, Texas, 77477 on April 23.

MORSCO’s HVAC operations have been primarily based in MORSCO’s Morrison Supply branches, but with the launch of the new brand, MORSCO HVAC Supply will offer HVAC customers enhanced service, more locations and more local expertise.

“We’re better concentrating our efforts on growing our HVAC business by launching a focused MORSCO HVAC Supply brand,” said Jim Mishler, president, MORSCO HVAC Supply. “Our goal is to get customers the HVAC inventory they need when they need it by building a network of branches with local, dedicated experts who can offer a superior level of support and expertise.”

MORSCO HVAC Supply will open several additional branches across Texas and the Western U.S. in 2018.

“We brought in Jim Mishler at the end of 2017 specifically to grow MORSCO’s HVAC operations,” said Chip Hornsby, MORSCO CEO. “Jim’s expertise and leadership is already guiding MORSCO HVAC Supply to become a significant player in the U.S. market. We are committed to this expansion and are eager to offer our local HVAC customers unmatched levels of support and service.”

Joining Mishler in leading the MORSCO HVAC Supply expansion will be:

• Rich Pierce, vice president, HVAC Operations. Pierce joined MORSCO in 2017 and will guide MORSCO HVAC Supply’s drive to operational excellence. He brings a wealth of experience in the safety, operations, logistics and warehousing arenas in both the HVAC and transportation industries.

• Kevin Julian, vice president, HVAC Western Region. Julian joined MORSCO in 2017 and will lead MORSCO HVAC Supply’s expansion efforts across the Western half of the U.S., including Arizona and Colorado. He brings 20-plus years of experience in the home services and HVAC retail and wholesale industries to MORSCO HVAC Supply.

• Robert Kleinkauf, vice president, HVAC Southern Region. Kleinkauf will direct the growth and development of MORSCO HVAC Supply in the Texas and Oklahoma markets. He has been with MORSCO’s HVAC organization more than 11 years and has been instrumental in leading and managing the HVAC business operations in advance of the current expansion.