GRAFF, manufacturer of contemporary precision-engineered kitchen and bath products, recently announced the promotion of Chris Kulig to director, business strategy and development. Kulig previously served as national sales manager with more than a decade of experience managing sales initiatives across North America and promoting new business developments for GRAFF.

“Chris is a highly respected member of the GRAFF team and we look forward to his continued success as the director of business strategy and development,” said Ziggy Kulig, president and CEO of GRAFF.

“His business acumen, strong leadership and problem-solving skills are invaluable to the company,” he added.

In his new role, Kulig will be focusing on product development and identifying new business strategies and opportunities worldwide. He will continue to work closely with numerous GRAFF departments to set corporate and business-unit strategies, develop cross-functional operational plans, identify critical success metrics for the business and lay the groundwork for their implementation. As director, business strategy and development, Kulig will oversee engineering, technical support, inside sales, outside sales and merchandising at GRAFF.

“I am excited to begin my new position at GRAFF and lead the company to further growth,” said Chris Kulig. “During my tenure at GRAFF, I’ve seen tremendous successes in innovation. I plan to work with the team to maintain this upward momentum and continue to exceed standards in the kitchen and bath industry.”

With the launch of GRAFF’s latest collection, Finezza, the brand plans to release additional product offerings with innovative kitchen and bathroom design.