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Home » Keywords: » social media

Items Tagged with 'social media'

ARTICLES

Phone being used

Your Sales Team Isn’t Posting and It’s Costing You Millions

It’s easy to think of social media as optional or secondary. But, the cost of not showing up compounds quickly
Alicia Branham.png
Alicia Branham
May 22, 2026

This isn't something to brush off or circle back to when things “slow down.” It’s not a marketing problem sitting neatly in someone else’s department.


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Several influencers standing around the Oatey Co. sign at Ambassador Fest.

Oatey hosts largest Ambassador Fest yet, focusing on trades, skills and industry collaboration

Annual gathering brings together tradespeople and influencers for hands-on training, product feedback and industry collaboration.
July 1, 2025

Held at Oatey University in Cleveland, the event spotlighted the evolving role of influencers in the trades and highlighted the company’s ongoing investment in supporting the plumbing community.


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Asian woman looking at her mobile while virtual emojis and screens float in the air.
Marketing Matters | Alicia Branham

Mastering social media marketing for maximum impact

The power of consistency
Alicia Branham.png
Alicia Branham
July 11, 2024

This article discusses the importance of consistency in social media marketing, explores engaging content types, and provides strategies for maintaining an effective posting schedule.


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Marketing Matters column feature image of woman working on laptop
Marketing Matters | Alicia Branham

The importance of building your personal brand on LinkedIn

Leverage LinkedIn engagement to build relationships and attract leads.
Alicia Branham.png
Alicia Branham
February 5, 2024

Imagine walking down a bustling street lined with shops. Each storefront is vying for attention, but only the most compelling ones draw you in. Your LinkedIn profile is your digital storefront. When potential clients or partners stroll through the virtual corridor of LinkedIn, you want your profile to stand out.


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Marketing Matters Column. Hands holding a mobile phone with glowing social media icons floating out of phone.
Marketing Matters | Alicia Branham

Five social media trends for 2024

How to tackle social media content marketing this year.
Alicia Branham.png
Alicia Branham
January 5, 2024

Read about the top five social media trends for 2024 and explore how they are set to change the way we do business.


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SupplyHouse-Donation.gif

SupplyHouse.com provides $57,000 to support skilled trades

December 29, 2023

As part of their Trade Tuesday campaign, SupplyHouse.com pledged to donate $2 for every engagement on special social media posts made in November.


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SHT 0723 ASA News4 Feat Slide1 1170x658
ASA News

ASA Northeast Summit attendees talk data, path to market, social media and more

July 12, 2023

The best practices roundtable session at the recent 2023 ASA NORTHEAST Summit held at the Hilton Boston Back Bay produced an hour of productive discussions on top-of-mind industry topics.


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Next Gen All Stars contest

Natalie Forster: Second annual Next Gen All Stars contest

Nominate a PHCP-PVF professional under 40 to be recognized.
Natalie Forster headshot 2025 200x200px
Natalie Forster
May 5, 2023

One thing I love about this industry is how eager and willing most individuals are to recognize peers, partners and co-workers for their outstanding work and commitment to the industry. It is evident every time one of our award stories is deployed, when we publish anniversary stories or even other news items like grand openings. People like, comment and share their congratulations for the companies recognized; it’s my favorite part of posting those types of articles online and on social media.


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 Industrial Valco team

Finding your niche

75 year-old Industrial Valco ‘Speedability’ and marketing efforts make company stand out in PVF distribution game.
Natalie Forster headshot 2025 200x200px
Natalie Forster
May 4, 2023

 Any business hoping to stand out in a competitive marketplace needs to find the one or two things it can do better than everyone else. Now celebrating 75 years in business, Industrial Valco has spent the last decade perfecting the craft it is known for – delivery speed and inventory availability - while honing in on a unique niche in the commercial and industrial PVF distribution worlds – marketing and branding.


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Outdoor kitchen

Rise in outdoor living spaces brings opportunity for plumbing pros

Help your customers overcome common installation challenges.
Teresa Cardona
November 11, 2022

To demonstrate just how popular these outdoor home additions have become, Saniflo USA explored the internet, surveying search and social media metrics. The company found that the outdoor kitchen trend inspires over 49,500 monthly Google searches of the keyword 'outdoor kitchen' in the United States alone. In addition, 558,000 posts use #outdoorkitchen on Instagram. Outdoor bathroom receives 2,900 monthly Google searches in the United States, and 11,000 posts use #outdoorkitchen on Instagram.


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