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Home » Authors » Katie Poehling Seymour

Articles by Katie Poehling Seymour

business, the state of our industry and an outlook on the future

Katie Poehling Seymour: Seize the moment

With (business) intelligence.
Katie Poehling Seymour
Katie Poehling Seymour
February 8, 2023

Every quarter the first thing I do to put together that report is to pull down the most recent ASA Monthly Economic Report and Monthly Sales Report from (both are readily available in the Business Intelligence section of the MyASA members' only portal at www.asa.net).

Nothing gives me better insight to the state of our industry and where the industry is headed.


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Poehling Seymour during her debut speech as ASA’s 2023 President at NETWORK2022

Katie Poehling Seymour: This is our moment

Poehling Seymour makes 2023 column debut.
Katie Poehling Seymour
Katie Poehling Seymour
January 9, 2023

While much uncertainty in the economy is ahead, we know we’ve been in this position before and we know we can weather any changes ahead. It will be increasingly important to harness the power of not only our industry trade association, but also the power of the organizations across our industry working together collectively, cooperatively and complementary as buying groups, adjacent industry organizations, and regions to support our overall industry strength.


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