First Supply recently opened a new Gerhard’s Kitchen & Bath Store in Whitefish Bay, Wis. The 4,900-sq.-ft. facility has five employees and is managed by Jessica Puffer.

The two-story showroom offers plumbing fixtures, cabinets and the expansion of the company’s tile business with the AlysEdwards tile line available in the store. A fully functional shower display allows customers to experience different showering features.

“We want to provide a store for our consumers to be able to complete a full project from fixtures to cabinets to tile and elevate their home shopping experience,” Eastern District Sales & Operations Manager — Kitchen & Bath Stores Jennifer Piper said. “This space uniquely provides an opportunity for homeowners to experience product and design, for tradespeople from interior designer and architects to plumbers to have their customers compare a wide variety of options and for manufacturers to feature their latest innovations.”