Basco recently held its national sales meeting at the Loews Vanderbilt Hotel in Nashville. The property is outfitted with 215 of Basco’s RODA Celesta 935 shower enclosures.
The “Opportunity Rocks” meeting brought together Basco’s executive leadership and a network of nationwide sales rep agencies to unveil several new products in Basco’s RODA collection, along with new training, marketing and merchandising programs in support of the product launch. The company noted insights into its industry trends and business review led the Basco leadership team to introduce innovations in heavy glass shower enclosures.
During the meeting, Pittsburgh, Pa.-based Triangle Sales’ R.J. Blum is the recipient of the Chairman Award, presented to an individual sales rep who best embodies the characteristics of Basco founder Bill Rohde.