Hansgrohe generates record sales revenues for 2014
Hansgrohe believes in growth through innovation, coupled with real value for the customer.
Hansgrohe Group just announced record highs in sales revenues and earnings for the 2014 fiscal year. North America was among the distribution regions exhibiting the strongest absolute growth in 2014. The globally operating company generated sales revenues with an increase of 3.9% from the previous year.
“In 2014 we achieved growth in virtually all of our distribution regions — especially in our European core markets,” said Thorsten Klapproth, chairman of the executive board of Hansgrohe SE. “The fact that we gained additional market share and grew more rapidly than our competitors in many markets, can largely be attributed to our pronounced innovative strength. With the new products from our Axor and Hansgrohe brands, we were able to convince customers around the world, as well as set new benchmarks in our industry.”
Domestic business grew about 6.3%. This was a result of impulses from the construction sector combined with additional orders in the project business. Hansgrohe’s foreign turnover was up by 3.2%. Considerable growth was recorded by the subsidiaries in the UK and in France; North America was among the distribution regions exhibiting the strongest absolute growth in 2014.
Design Brand Axor
The design brand Axor managed to maintain its position in a difficult market environment in 2014 and further strengthen its role as a source of inspiration in the international sanitation industry. Spectacular product innovations and numerous international awards underscored Axor’s pioneering role in providing custom bathroom solutions of the highest aesthetic and technological standards.
Hansgrohe scores with Select Technology
Offering technological innovation, high-quality design and comfort in usability, the Hansgrohe brand was able to convince customers from all over the world in 2014: the total business volume of Hansgrohe mixers, showerheads, shower systems and drainage plumbing rose by over 5% in the 2014 fiscal year; within this, the showerhead segment was among the bestsellers.
“We are in a strong position now, and over recent years we have laid the foundations for continued growth,” said Klapproth. “Our products are among the most innovative worldwide, we play a leading role in product design, and we have established an international presence on which we can build. In the future, we will be offering our customers even greater added value with products for the bathroom and the kitchen, and as a trendsetter within the industry, we are set to grow faster than the market.”