American Standard Brands and Blackman Plumbing Supply recently announced Blackman will begin offering American Standard and the exclusive DXV brand plumbing products in all of its locations on Long Island, New York City and New Jersey. The products will be on display in all Blackman showrooms and available in two months.
“Our customers expect choice when they walk into a Blackman location,” said Robert Mannheimer, president and CEO of Blackman. “Our business model is to provide the broadest array of products for our retail, wholesale and commercial customers. Adding the American Standard product line, especially the new DXV line, provides an exciting opportunity for Blackman. We anticipate that our customers will respond enthusiastically.”
Blackman plans to integrate American Standard and DXV into its showroom business, including some pioneering retail concepts to be rolled out over the course of the next 12 months. Additional American Standard Brands products will be available to serve Blackman’s full breadth of markets, including the commercial segment.
David Lyon, director of showrooms for Blackman, cited the launch of DXV, the new American Standard luxury line, as being a key driver behind Blackman’s renewed partnership with American Standard 14 years after the companies last had a working relationship.
“Sculptural clean lines, contemporary, classic and modern offerings — it just hit all the buttons for our stores,” Lyon said, adding that DXV’s channel exclusivity also is a draw. “It’s not going to be all over the Internet or sold in retail chains.”
“Blackman is embarking on groundbreaking ideas and we are thrilled it has selected American Standard Brands to be part of its plan,” said Jay Gould, American Standard Brands president and CEO. Gould noted that the partnership exemplifies American Standard’s approach to driving demand through a focus on the consumer to increase sales and profitability throughout the supply chain, from manufacturer to wholesaler to trade professionals.
“Increased visibility for American Standard Brands in showroom environments will benefit all our customers,” Gould said. “As we roll out our own new offerings that will redefine what we all expect from bathroom and kitchen plumbing products, we look forward to partnering with Blackman to help raise the standard for beautiful bathroom and kitchens.”