TOTO announced the launch of its newest subsidiary, TOTO do Brasil Distribução e Comércio Ltda, which will be overseen by its operations in the Americas, TOTO USA. TOTO’s expansion into the Brazilian market is a part of the company’s “Vision Plan 2017.” The company has set the growth of its international operations as a primary focus for its goal to reach $7.3 billion in annual sales by its 100th anniversary in 2017.
is one of the world’s most exciting markets today, with a population
approaching 200 million people,” said David Krakoff,
senior vice president of TOTO USA’s Sales Division, who has been tapped to
serve as president of TOTO Brazil. “We recognize the tremendous growth
potential and opportunity that Brazil presents, and we are pleased to bring its
consumers the very best luxury plumbing products available.”
TOTO Global Group, which began in 1917 with the founding of TOTO Ltd., in
Kitakyushu, Japan, has produced more than 60 million plumbing fixtures to date.
Today, this international company maintains 23,500 employees in 69 offices
around the world and owns manufacturing facilities in Japan, Mexico, the United
States, China and Europe, with an affiliated network of more than 80 production
facilities worldwide. With more than 1,500 engineers on staff and three centers
devoted solely to research and development, TOTO is the acknowledged global
leader in product innovation, high design, and precision engineering.
São Paulo, TOTO’s newest business venture is just the first step in a
significant investment in the Brazilian economy, a strategy that TOTO employs
throughout the world.
“Investing in the
local economy sets TOTO apart from other manufacturers that simply import their
products,” Krakoff said. “In North America, for example, TOTO is owner/operator
of three major manufacturing plants and two
large assembly and logistics/warehousing facilities, providing
employment for more than 1,100 people.”
To gain market
share rapidly throughout Brazil, TOTO will introduce its products to consumers
by presenting them in the leading bath boutiques and Banho e Cozinha, QuartzoBrás, Vallvé and Metalbagno. TOTO also will
work closely with architects, designers, contractors, developers and others who
wish to distinguish their projects. The company’s premiere in the local market
will be its major presence at Brazil’s leading kitchen and bath industry trade
show, the Kitchen & Bath Expo, held in São Paulo from March 22-25, 2011.
“We trust that TOTO will add a new dimension to the
luxury plumbing sector and significantly influence bath design in the local
market,” Krakoff concluded. “We are confident that we have the global market
experience and expertise to make this new subsidiary very profitable for TOTO
and its Brazilian partners."
TOTO Launches Brazilian Subsidiary
March 15, 2011