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Bath and Kitchen Pro

Crawford Supply opens new showroom

By Mike Miazga
May 1, 2012
Crawford Supply drew a packed house to the grand opening of its revamped bath and kitchen showroom in mid-April.

Crawford Supply’s new 5,000-sq.-ft. showroom features a working steam bath unit. Photo by Mike Miazga/Supply House Times


Morton Grove, Ill.-based Crawford Supply drew a packed house to the grand opening of its revamped bath and kitchen showroom in mid-April.

The new 5,000-sq.-ft. showroom features a wide array of kitchen, bathroom and lighting products displayed in an easy-to-navigate layout.

“We opened it up more, added more suites and added more lighting,” Crawford Supply General Manager Chris Semerau told Supply House Times at the gala. “There are more products and everything flows together better.”

Among the many eye-catching areas of the showroom is a new steam shower display, complete with typical items one would find in a shower such as shampoo and body wash bottles. The steam shower even has a eucalyptus smell coming from it.

“We wanted to make the displays as functional as possible,” Semerau said.

Accessories also are abundant among displays. One bath display features a medicine cabinet mirror and many of the suites also offer lighting options.

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Mike Miazga is vice president of sales and membership at the American Supply Association and former longtime chief editor of Supply House Times and group editorial director of BNP Media’s Plumbing Group. Reach him at mmiazga@asa.net

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