Eleven manufacturers of heating equipment have joined forces to launch Beautiful Heat, a comprehensive marketing program to promote the benefits of hydronic heating in Canada.
is one of the oldest forms of household heating and has evolved into a sophisticated
system of home comfort that delivers clean, quiet heating and cooling solutions
through combinations of floor, wall and ceiling panels, radiators and ducts.
Hydronic systems are compatible with geothermal and solar technologies to
provide homeowners with the most energy-efficient systems available today.
help increase market awareness and growth, the Beautiful Heat campaign will
target consumers to inform and educate them about the many benefits of hydronic
heating. Beginning in September 2011, the program will incorporate targeted
campaigns of public relations, consumer advertising and internet marketing across
Canada to raise the profile of hydronics and establish it as a high-value
alliances will be forged with homebuilders, architects, designers, renovators
and realtors and the program will also ensure continuity of the value stream by
establishing a strong referral mechanism to connect buyers with knowledgeable
Heat partners include Armstrong, Bell & Gossett, Grundfos, LAARS Heating
Systems, Raypak, Taco, tekmar Control Systems, Uponor, Viessmann, Watts Water
Technologies and Weil-McLain Canada.
“The Beautiful Heat initiative is long overdue in the HVAC marketplace,
bringing industry leaders and resources together,” saysBill
Hooper, market development manager - residential hydronics of
Bell & Gossett. “Exploring and communicating the benefits of hydronic-heating
technology across Canada will be crucial to our long-term success in this
Mann, vice president, sales and marketing of Watts Water
Technologies, added: “Watts Water Technologies believes in a bright future for
hydronic heat. We are anticipating that with improved public awareness, all
Beautiful Heat stakeholders will benefit.”
Heat is a not-for profit organization dedicated to promoting the energy and
health benefits of hydronic systems. Its mission is to raise awareness and knowledge
through marketing and education campaigns directed at consumers, installers and
suppliers of heating and cooling systems.
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