Reps, Manufacturers In Sync At 38th Annual AIM/R Confab
For almost four decades AIM/R has looked at itself with justifiable pride as the education and advocacy hub for independent manufacturers’ reps in the PHCP industry. After almost a decade of fierce debate within the organization about whether to allow manufacturers to attend its annual conference, a “yes” verdict was reached several years ago. Its 38th Annual Conference, held March 17-20 in Las Vegas, laid to rest any lingering doubts whether it was the right decision.
A growing number of manufacturers have found the conference worthwhile attending and their participation has paid off in tangible ways. Programming at the Las Vegas event was highlighted by sessions on four topics jointly developed by an AIM/R Manufacturer Advisory Committee (MAC) charged with defining subjects of mutual interest. The hot topics chosen were:
- Transitioning Manufacturer
Relationships for Succession;
- Surviving the Economic Downturn of the
- Best Rep Practices for Communication
and Promotion of Products;
- Shifting the Marketing & Customer Service Function to Reps.
More information about the conference will appear in Jim Olsztynski’s “In Closing” column to appear in the May 2010 edition of Supply House Times.