Tech Bit #32 by Gregg Marshall
A lot of business decisions are made on what people think their customers want. A lot of those business decisions are flat out wrong.
Why not ask your customers (or a set of prospects) what they think? You could do a customer service satisfaction survey. Or you could poll them on how they see their business during the coming quarter(s). Or you could ask them how they feel about a new product idea.
The easiest way to get this information is to use an on-line survey tool. They are easy to set up and give you your results as an Excel spreadsheet you can analyze any way you want.
The two most common on-line survey tools are SurveyMonkey (http://www.surveymonkey.com and Zoomerang (http://www.zoomerang.com).
Both have a free option, the most significant limitation being 100 responses per survey. And both have paid options, which remove the response limits and allow you to customize the look and feel of the survey.
Doing surveys is easy, designing great questions is harder. But even a survey with marginal questions is better than no feedback at all.
Are you using surveys? Take this survey today!