TheASATraining Council held a meeting in the vicinity of my office outside of Chicago not too long ago, and I took advantage of the proximity to sit in on one of the sessions. I heard lots of good discussion and ideas, one in particular that sticks in my mind as so simple and so sensible, it’s a wonder every company doesn’t adopt it as policy.

Panelist Jeff New, a past ASA president and President of Mid-City Supply in Elkhart, IN, shared his company’s practice when sending personnel to any kind of training or educational session. Before going they tell the person(s) to be ready to share what they learned with other relevant staffers. This accomplishes two things:

1.Makes attendees listen better and absorb more at these sessions.
2.Spreads the knowledge.

Pass it around.