Call me a capitalist, wealth seeker or heaven forbid, even a Republican - but I have always believed that the main reason to start and own a business - any business - is to make money. The owners of businesses invest money, time and energy into their businesses with the hope that they will earn a profit. In most cases, the bigger that profit the better. Boy, don’t I wish governments at all levels operated under the same premise. But I better be careful not to get too political. My one and only motivation in penning this article month after month is to help you operate the very best showroom business you possibly can. And a big part of that is making money. Yes, contrary to what some folks believe, I strongly believe thatprofits are good!
I’d like to share some thoughts on how I believe you can make your showroom businesses more profitable. Not all of these ideas may work for you, but if there’s one, two or more that feel good, then put them to work for you and start enjoying bigger fruits for your labors. Many of these ideas will have to be signed off on by the owners and managers. Many of you sales consultants may see the wisdom of some of these ideas - but you may not have the authority to implement them. You can tear this article out of the magazine and forward it to a decision maker or two.
I’ll break the ideas into two different segments of the business: financial and marketing. Some of these you will have heard of before, others will be new.
These are just a few ideas that I honestly believe can help you make your showrooms more profitable. If any of them seem like they might work for you, jump on them! Making more money and becoming more profitable is not a crime - it’s the reason you went into business in the first place!