ASA Ends Relationship with ISH North America
In a letter dated December 15, 2008, ASA informed Messe Frankfurt that the American Supply Association Board of Directors had voted to withdraw support and involvement from ISH North America.
“Long and serious consideration was given to this decision, and it included extensive input from our manufacturer members,” said Mike Adelizzi, ASA’s executive vice president. “While the original concept of ISH was to bring the PHCP and PVF industry together under one trade show banner, the result weakened the focus on the sponsoring associations. This loss of focus reduced the urgency to attend among people who had traditionally identified with a specific association. Attendance diminished and ISH didn’t realize the potential we all believed in when we joined forces.”
In addition, Adelizzi said that many of ASA’s manufacturer members clearly voiced their desire to end the partnership with ISH North America. “With the state of the economy the way it is today, a closer working partnership between the manufacturer and wholesaler has an even greater value than in years past, “ continued Adelizzi. “ASA is placing a stronger emphasis on providing manufacturers and wholesalers a venue to fortify that working partnership and coupling it with critical information about what the future has in store for our industry. Those are the guiding principles that have led to the development of the agenda for NetworkASA 2009 and the introduction of the Industry Interchange program.”
NetworkASA 2009: POWER will take place October 14-17, 2009 at the J.W. Marriott Hotel in Washington, D.C. The meeting will exhibit a renewed focus on the impact ASA has on the industry and the individual businesses of its members. Attendees will see seminars from prominent speakers co-mingled with intimate workshops that encourage a free-flow sharing of information and best practices. At this meeting, ASA will introduce the Industry Interchange, a distinctive event providing an innovative way for vendors and distributors to connect face-to-face and promote interaction between channel partners. For more information on NetworkASA 2009: POWER, please visit www.asa.net.