ECR International has announced a logo change. The new logo pays tribute to ECR’s history, reflects the heating and cooling sides of the business and speaks to its growing commitment to providing high efficiency, environmentally friendly products.

According to Ronald J. Passafaro, vice president, sales and marketing, “We must continually evolve to meet the needs of our ever-changing industry, customers and environment. We will, however, remain true to our rich history of innovation, quality and performance initiated by our founder Earle C. Reed since 1928.”

In light of changing the logo, ECR also will be redesigning some of its collateral materials and Web site.