BrassCraft’s newly renovated Web site, www.brasscraft.com, is structured to reflect the company’s new product strategies, through rich visuals that reveal breadth of selection. It effortlessly guides plumbing contractors and wholesalers through the site, and more comprehensive information is coupled with uncomplicated navigation; two clicks gets to all there is to know.
The site is intuitively organized around BrassCraft’s five core product categories: Water Stops, Water Connectors, Gas Valves, Gas Connectors and Fittings. The site takes the guesswork out of finding information by eliminating the need to dig deep for details. One click on any category graphically displays the entire selection available in that category. To learn more, visitors simply click on the appropriate product photo to access enhanced information, including additional links that provide technical details, literature and catalog material.
“Our customers will find the redesigned website more engaging and dynamic,” according to Jeff Jollay, vice president of marketing and product development. “Most importantly, it helps them get what they need faster.”
In addition to lightning-fast navigation that delivers quick access to products and applications, the rebuilt site is a source for BrassCraft innovations as well as industry news. Plumbing contractors and wholesalers can obtain up-to-date information on technology and trends that will help improve their business.
A Customer Support section provides technical documents, a Literature Library, and (relevant to wholesalers) Electronic Data Interchange (EDI), technology to help streamline their business process, and SureCount™, a state-of-the-art shipping verification system. A new online store enables customers to shop and purchase BrassCraft logo merchandise directly.