HIRI: The Home Improvement Research Institute appointed David Fields vice president. He will assist in home research projects, studying market trends and profiling characteristics, attitudes and buying behaviors of consumer and professional remodeling customers.
Fields currently is responsible for guiding marketing
strategy, planning and execution at decorative hardware company Hickory
Hardware, as well as leading market research. Additionally, he has served as an
adjunct professor of marketing research at Belmont University and has more than 20 years of
experience in the marketing and research field.