People On The Move...HIRI
HIRI: The Home Improvement Research Institute appointed David Fields vice
president. He will assist in home research projects, studying market trends and
profiling characteristics, attitudes and buying behaviors of consumer and
professional remodeling customers.
Fields currently is responsible for guiding marketing strategy, planning and execution at decorative hardware company Hickory Hardware, as well as leading market research. Additionally, he has served as an adjunct professor of marketing research at Belmont University and has more than 20 years of experience in the marketing and research field.
Fields currently is responsible for guiding marketing strategy, planning and execution at decorative hardware company Hickory Hardware, as well as leading market research. Additionally, he has served as an adjunct professor of marketing research at Belmont University and has more than 20 years of experience in the marketing and research field.
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