Phoenix, AZ-based SAN Plumbing Supply conducted a series of brand-building events this summer. They included: a catered suite at the Phoenix Suns vs. L.A. Clippers game, thoroughbred horse racing, a party suite with the Arizona Diamondbacks vs. Baltimore Red Sox (pictured), and an evening of greyhound racing.

The wholesaler uses these hospitality events to reinforce its leadership position in the industry and get better acquainted with current and potential customers.

Participating vendors were rewarded with ongoing advertising via SAN’s in-store television advertising program, which promotes their products in the wholesaler’s high-traffic counter area, to reach the plumbing contractors.

SAN Plumbing Supply has 10 locations in metropolitan Phoenix, three in Tucson, AZ, and said it was about to open a Las Vegas branch.