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Product Trend Of The Month: Shower Valves

By Suzette Rubio
September 1, 2007
This month’s trend focuses on shower valves.



The latest offerings in shower valve technology reflect the growing interest in water conservation.

According to Danze Vice President of Marketing Ed Detgen, “Wholesalers are looking to give their customers several contradicting things: A luxury shower experience, while conserving water.” To help find a balance, Danze has recently introduced several showerheads that incorporate new technology, such as a compensating flow restrictor, which keeps flow at standards but ensures a maximum flow at any water pressure.

Other manufacturers are also addressing green concerns. The spray formers on Moen’s Water Saving showerhead concentrate the water flow, reducing the amount of water used vs. standard showerheads, while still providing a satisfying shower. American Standard’s FloWise showerheads are constructed with a small turbine-like mechanism that spins the water stream through the head to create a powerful, energizing spray. The result is said to feel much the same as standard 2.5 gpm showerheads, although FloWise uses only 1.5 gpm, or 40% less water than current code requirements.

Alsons offers showerheads with Fluidics spray technology that controls the shape and velocity of the water for a full-body spray that uses 36% less water. The water-saving flow of 1.6 gpm delivers water at a higher velocity and maintains uniform temperatures, so there is no loss of coverage or comfort, the company says.

According to Hansgrohe, air-infused water makes all the difference when it comes to shower performance, plus it can help to save water by enhancing volume. ThermoBalance technology in its shower valves senses the temperature of hot and cold water flow at the mixing point. A quick-acting parfin thermo element compensates for variances in temperature, instantly opening and closing hot and cold ports to provide temperature adjustments without dropping water pressure.

But showerheads and systems still need to appeal to consumers with style and that luxury spa feel. Detgen from Danze says that showers should have stylish designs and finish options to match the décor. “The shower trend aligns with the need to create a relaxing retreat. It has evolved into a place to go to escape,” he says.

“We are now seeing an increased interest in more elaborate showering systems,” says Mike Reffner, senior product manager at Moen. “People are looking at the master bath as an opportunity to create their own at-home spa escape. Homeowners want a shower they can enjoy on a daily basis, rather than a soaking tub or a roman tub that they may only have the opportunity to use once a week.”

Kohler Co.’s DTV II shower system is a good example. It uses digital technology to offer customized hydrotherapy. The latest edition adds music, ambient lighting, chromatherapy and steam for a complete sensory experience.



Featured Products Gallery

Moen’s Moentrol pressure-balancing volume control valves deliver desirable water coverage, force and flow. The three-function shower valve allows for two unique functions and one shared function, such as both showerhead and a handshower, or showerhead and body sprays running at the same time.

Bradley Corp.’s new decorative in-wall shower valve, the Equa-Flo C5, can be used in health clubs, dormitories, health care facilities and schools. The decorative valve features a chrome ADA-compliant lever handle with durable brass valve body and cap, and tamper-resistant brass limit stops.

American Standard’s three FloWise models include a basic unit, a more decorative option for the style-conscious consumer and a three-function unit that lets users select any one of the three spray modes: center only, center and perimeter, and perimeter only “rain shower.”

The 6-inch Danze 460 showerhead features three functions: double cone spray, pulse massage and aerated drench. It is available in chrome, brushed nickel, antique copper, satin black, distressed nickel, oil rub bronze and distressed bronze finishes.

Powers, a division of Watts Water Technologies Inc. has launched a new water tempering microsite on the Web at www.powerscontrols.com/hydroguardtp. The site focuses on the benefits of ASSE 1016, Type T/P technology and Powers’ technology behind it. The microsite is divided into five segments, including: About T/P Technology, Scald Protection, Temperature Effects, Bacteria/Legionella Protection and Powers Solutions.

Kohler Co. offers the DTV II, which delivers the same hydrotherapy platform as its DTV forerunner, but also controls sound, chromatherapy and a fully personalized steam component for a holistic sensory experience. The media module is a separate device that is installed behind the wall and links the DTV interface, DTV valve, spray outlets, speakers, lights and steam generator.

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Suzette Rubio was a former Web Content and Engagement Manager for BNP Media’s Plumbing Group. She was also the new products editor for Supply House Times. Rubio oversaw the magazines’ websites for the Plumbing Group’s four brands (Plumbing & Mechanical (PM), PM Engineer (pme), Reeves Journal (RJ 2.0) and Supply House Times), including the dedicated Radiant & Hydronics and Bath & Kitchen Pro websites. She also managed the Plumbing Group’s social media pages on Facebook, Twitter, YouTube, Google+ and LinkedIn.

In her 10+ years at BNP Media, Rubio originally was hired as associate editor of Supply House Times before taking over the digital duties and online presence of the Plumbing Group in 2008.

Rubio previously was assistant editor at Mintel International and worked on In the Field, a publication of the Field Museum of Natural History in Chicago.

 

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