Better, not bigger, is the new mantra of contemporary homes, according to Kleber & Associates Marketing and Communications.

Better, not bigger, is the new mantra of contemporary homes, according to Kleber & Associates Marketing and Communications, which refers to itself as “an independent agency dedicated to the American home.”

According to the U.S. Census Bureau, the median size of a newly completed single-family home reached 2,248 sq. ft. in 2006 (up from 2,227 in 2005), yet dropped to 2,241 sq. ft. by the second quarter of 2007, Kleber reported.

“With 2008 right around the corner, we are predicting a continuous decline due to homeowners’ lack of affordability (caused by tighter financing and fewer lending options),” said Steven Kleber, founder and president.

Kleber noted that while a home’s blueprint may be smaller, it is generally just as well outfitted in terms of value, technology and performance. Homeowners are choosing to incorporate custom trim and millwork, professional and commercial grade appliances, lighting systems and natural materials that reflect their need and desire for time-saving, custom and professional grade products that enhance the resale value of their homes.

Also, builders are responding to the call for customized floor plans with outdoor living spaces, butler pantries, walk-in closets, vanities, larger garages, sun rooms, studies, bookcases in the master suites, breakfast rooms, conservatories, bay windows and other amenities.

“Today’s homeowners want more and more, in less and less square footage,” Kleber said.