Regional Seminars Scheduled and Student Receives Perfect Score On Final Exam

The ASA Education Foundation has partnered with NCWA and WANE to present three one-day seminars on the Essentials of Inside Sales for Profitable Distribution.

November 7, 2007Indianapolis, Indiana with NCWA
November 27, 2007Syracuse, New York with WANE
November 28, 2007Plymouth Meeting, Pennsylvania with WANE


Joe Ellers has worked with over 900 companies around the world training thousands of sales representatives, professionals and, executives. He is a dynamic speaker, an effective consultant and trainer, and is a lifetime salesman himself. He brings hands-on experience to the table.

Here are just a few of the skills that your sales team will learn:

  • How inside sales is expanding its role in a profitable operation
  • Basic economics of a profitable operation
  • Eight steps for handling upset customers
  • How to become a customer service super star
  • How the costs of servicing a sale can kill profits
  • Identify the eight characteristics of an unprofitable customer
  • How to increase the profitability of a transaction
  • 10 factors that increase customer price sensitivity
  • Mastering the 5 key steps in the communications process
  • Selling benefits, cold calling, prospecting, getting past the gatekeepers
  • How to organize your activity and save time
  • How to manage your career as a sales professional

    Every attendee will receive:

  • Full day of instruction from one of distribution’s premier sales trainers
  • A copy of the Essentials of Profitable Inside Sales in Distribution© – a course-work and insides sales professional roadmap*
  • Six weeks to complete the reading and course quizzes
  • A final exam
  • Certificate of completion, ideal for framing

    Register your key sales and management employees TODAY at

  • Three seminars devoted toEssentials of Inside Salesseminars held earlier this year received outstanding ratings from attendees.99% of the attendees agreed or strongly agreedthat “the material learned in the seminar is extremely relevant to my job” and that “the course book will serve as an excellent reference in my day to day duties.”

    And here is what one attendee had to say about the seminar:
    Not too much to say but “Wow”! In my nearly thirty-five years in the industry, I have attended a lot of classes, seminars and trainings sessions. Few if any held the attendees’ interest and illustrated as many important concepts as Essentials of Profitable Inside Sales in Distribution as presented by Joe Ellers. My three salespeople all came back on Wednesday with a great deal of enthusiasm. I am sure every wholesaler firm in attendance will receive long-lasting benefits far in excess of the course tuition. Just figuring the cost of the book, continental breakfast, lunch and afternoon break, the day was truly a bargain! Thanks to ASAEF, MwDA, you and Joe Ellers for a truly meaningful experience.
    Fred Lewin
    Leeps Supply Co., Inc.

    A Perfect Score!

    Congratulations to Karen Brownridge of Slakey Brothers, Inc. (Sacramento, CA) who completed theEssentials of Inside Sales for Profitable Distributionwith a perfect 100% score on the final exam!

    Recently, Frank Nisonger, President of Slakey Brothers, presented Karen with a commemorative plaque from the ASA Education Foundation heralding her achievement.

    “The ASA training materials provide an efficient method to improve the knowledge and skills of a vast number of employees at various levels and job functions, particularly when they are motivated to advance,” shared Nisonger. “I am proud of Karen, who started her career at Slakey Brothers as a part-time receptionist, and through her hard work and dedication to learning the business and improving her skills has ascended to the position of branch manager of our Fairfield, CA location.”

    Discover more about the Essentials Series and all of the Foundation’s programs at For more information, contact Paul Martin at 312-464-0090 x204 or