Rheem Manufacturing Co. is sponsoring the Richard Childress Racing (RCR) No. 29 car for the 36-race NASCAR NEXTEL Cup Series season. As the major associate sponsor, Rheem will be featured prominently on the lower rear quarter panels of RCR’s legendary No. 29 car and on the fire suit of that car’s driver, Kevin Harvick, 2006 NASCAR Busch Series Champion and major Cup Series contender.