The three entities in North America are becoming more like one, said Jim Feltman, chief marketing officer, senior vice president strategy at Wolseley North America. “Each month that goes by we work more closely together and share best practices.” Stock and Ferguson also are recruiting together at colleges. Now people’s career paths can cross between the two companies, providing broader options. “We have 40,000 associates, including Wolseley Canada, and we are growing day by day,” said Feltman.
Further, many of the leaders at Wolseley’s North American Division today rose through the ranks at Ferguson, Stock Building Supply or Wolseley Canada, Feltman pointed out. Signage in the booth, which was constructed like the framing of a house, alerted visitors to the products and services available: windows and doors, custom doors and staircases, framing cabinets and countertops, flooring, millwork, lumber, roofing and roof trusses. “Stock’s business is driven by the customer,” said Steve Short, North American vice president of builder sales. “We try to provide solutions when we blend Stock and Ferguson in a facility. We respond to customers’ needs in a specific market.”
For example, Stock and Ferguson have been working together in the New Orleans area to help rebuild communities. Whether the need is for utilities, HVAC, cabinets, engineered wood products, framing lumber, millwork, fire protection or fabrication, everything is under one roof. Whether purchasing products or resolving issues, the customer only needs to contact one location, said John Posey, senior vice president/business groups at Wolseley’s North American Division. “We can hone in on the customer to meet his needs,” said Jeff Cash, director of marketing & strategy at Ferguson.
Now both plumbers and builders can be served in one location. This also creates greater efficiency in deliveries. “In New Orleans we were able to deliver lumber and pipe on one truck rather than sending two different trucks,” Cash said. Both Stock and Ferguson are participating in destination showrooms, where they can offer customers a wide range of products, expertise and upgrade possibilities, Petock said. Stock also offers financing via its partnership with Wells Fargo.
Both construction and permanent options are available to the builder and consumer. “Our showrooms cater to the professional and trade,” Cash said. “Our primary focus is on the customer attached to a professional, the do-it-for-me vs. do-it-yourself.”