Peerless has redesigned its Web site, www.Peerlessfaucet.com, and launched a new Web site, www.faucetcoach.com, as part of its rebranding initiative.



Peerless has redesigned its Web site,www.Peerlessfaucet.com, and launched a new Web site,www.faucetcoach.com, as part of its rebranding initiative. The redesigned Peerless Web site has a more consumer-friendly navigation system and a “Faucet Showoffery” page that features testimonials from do-it-yourselfers. The new faucetcoach Web site will offer installation advice, including how to remove an old faucet. Peerless is repositioning itself as the “faucet coach” with an aggressive marketing campaign.

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