Go into education sessions at any industry convention and you'll witness a curious phenomenon. Look around the room and you'll see some of the industry's brightest minds in attendance. Some of them know more than the instructors and could teach the class.
Nonetheless, they make it a point to be there for two basic reasons. One is intellectual curiosity. They want to see what other knowledgeable people have to say and how it compares with their insights. The other is more practical. They just might pick up a tidbit or two of information they didn't know before, which will help them run a better business.
Perhaps the number one trait of smart people is understanding how much they don't know. I'm paying myself a compliment here, because there's a world of stuff I know I don't know. Industry events like ASA's recently concluded Network '06 convention and ISH North America trade show and conference provide great opportunities to fill in gaps of knowledge. Here are a few previously unknown things I picked up from various sources at Network '06/ISH NA.
I'm running out of room, but could go on for pages with bits of new information I picked up at this year's biggest industry event. I'm sure those of you who were there learned a thing or two as well.
The bad news is that the people in our industry who need knowledge the most were absent. They can't attend because they're too busy putting out fires caused by their lack of knowledge.
And thus, the rich get richer.
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