ASA Education Foundation Trainer's Forum is sponsoring a great new convention and show experience. The "Mini-Convention" includes a four-hour training program, "Essentials of Profitable PHCP Distribution," led by Dr. Kathryne Newton of Purdue University. In addition, the $99 registration fee includes a free copy of the Foundation's new book of the same name, continental breakfast and unlimited admission to the ISH-NA trade show. It also includes free admission to any two of the 50 seminars being offered during ISH-NA.

Mini-Convention participants will also be invited to join the ASA Young Executives for their cocktail reception the evening before. This is an ideal way for mid-level managers, purchasing agents, inside salespeople and others to obtain valuable training and visit with their vendors.

The affordable price, combined with the condensed time frame (24 hours) makes the Mini-Convention an exceptional value and a great way to reward distribution employees for whom the full convention experience would not be appropriate.

For more information, contact ASA at 312-464-0090 or visit